Our monthly small group and 1:1 business coaching program for ambitious women scaling their service-based online business to multi-6-figures.

Join a small group of 10 ambitious women working directly with Cassie + Shay to scale their businesses with personalized strategy, experienced mentorship, and more ease, purpose + profit!

All Spots Currently Filled

Do you have "scale my business" on the top of your BIG biz goals...

You're in just the right place! Just 5 years ago, we were in that exact same spot – ready to up-level our business (and our impact!) to take our online business to the next level.

But here's a game-changing piece of advice we wish we knew then:

You don't reach MULTI-6 figures
in your business on your own.

"My business hit $1M in
total revenue this month –
this program has been incredibly transformative!"

"As someone who struggles with managing an overwhelming workload while trying to grow my business, I find their support and tailored advice to be exactly what I need. Their insights helped me streamline my operations and reduce my personal workload, allowing me to focus on strategic growth!

On our calls, Cassie and Shay create such a supportive and reassuring environment. Their genuine interest in understanding my business and aligning their advice with my vision make me feel heard and respected. I wholeheartedly recommend this program - it's contributed significantly to my growth. I've been in the program for a year now!"

OWNER OF J. RIchter communications

- Julie

"I had 2 of my biggest revenue months while only working 7 hours a week!"

"Scale with Purpose Mastermind is one of the BEST investments I've ever made in my business...I've been in the program for almost 2 years now! Cassie and Shay have helped me reach my business goals faster and also helped me feel much more confident and aligned in my decisions as a leader!"

OWNER OF VIRTUWELL BALANCE

- Shayah

You hit the sweet spot to scale your business – creating & selling amazing products & services that not only amplify your bottomline but give YOU the time and freedom you crave!

You’re on track to hit multi-6-figures in revenue (pop the bubbly!) with more ease from sales funnels consistently generating leads and sales.

You stepped into your CEO role by hiring (or intentionally growing!) your team and streamlining your business operations which gives you more freedom & time to do what you love!

You’ve nailed your "million-dollar brand story" – being featured in major press like Forbes & Business Insider – growing your reach and impact to new heights!

Imagine if this was your business & life just
6 months from now...

…and, you’ve had personalized, high-level guidance from women who've done it and a tight-knit group of high-achieving women every step of the way.

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You’re still deep in the day-to-day operations of your business and you’re struggling with how to hand off responsibility to a team the 'right' way so you can actually free up your time – after all, you created your business for more FREEDOM.

You’re lacking clarity around the best way to scale your business to 6-figures and beyond. You’re considering avenues like creating more passive income streams, taking on less 1:1 work or launching digital products – but you don't know what's right for you?

You wish you knew how to get featured in major press outlets to grow as a leader in your industry & receive global recognition to land speaking gigs, expand your audience & significantly grow your revenue!

You’ve outgrown the “online course learning stage” of your business – you're ready to work directly with women who've already reached the level of success you’re striving for to give you personalized, tailored advice to scale your business faster and with more ease.

Are you struggling with these key areas of your business right           

now?

Let's be honest though –

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You've already built a beautiful business. Now imagine having both of us in your corner, helping you make the big decisions, navigate challenges, and confidently grow into your next level.

We keep this program intentionally small so you get that kind of personal support. Join our private waitlist, and we'll reach out when a spot opens to see if it's the right fit!

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Your next level deserves a different kind of support.

we've been there too, girl –

"I've seen real, tangible results from implementing their strategies & advice."

Since joining the program, we've helped Julie:

Consistently generate $30K months in revenue with high profit margins!

Achieve her annual revenue goal with a 15% year-over-year increase!

Grow her agency team by hiring a Senior and Junior PR Strategist – freeing up her time and creating more client capacity

Land her biggest retainer clients yet and successfully increased rates with current clients

Build a strategic growth plan to scale her agency 

Transition from freelancer to CEO mindset – now running her business like a visionary leader

Buy her dream home in San Francisco – thanks to the freedom and income her business provides!

OWNER OF J. RICHTER COMMUNICATIONS

"Cassie & Shay blow the value out of the water with this program."

Since joining the program, we've helped Shayah:

Restructure her service offerings & increase her revenue by 127%!

Streamline her remote team & operations and now only works 7 hours per week bringing in multi-6-figures in revenue with her team managing 100% of the client work

Develop a PR plan and land her dream podcast feature bringing in nearly $50k in revenue from a 30-minute interview!

Gain 100+ new leads within 24 hours of a PR feature

Build her dream home, and now focuses her time on business growth strategies and has loads of time for activities she loves outside of her business (like volunteering & yoga!)

OWNER OF VIRTUWELL BALANCE

"This was easily the BEST investment I've ever made...and continue to make."

Since joining the program, Chelsea has:

Doubled her rates leading to a 150% revenue increase within the first 2 months of the program!

Completely booked out her agency for recurring revenue monthly packages

Restructured her packages and is now making $10K+/months

Gained clarity on niching down in her business and immediately saw a shift in leads & sales calls booked!

Created and launched a digital product serving more clients in her niche while adding additional recurring revenue...and making sales on autopilot through an automated sales funnel system we created for her!

OWNER OF CHELSEA ANN MEDIA

Join our highly tailored program to scale your service-based online business to multi-6-figures.

If you’re a business owner who has seen success in her business (making between $100k-$300k/year) but you’re struggling to get to that next level of growth, then this monthly small group program is for you.

You'll join a small group of 10 hand-selected women working directly with Cassie + Shay, getting personalized strategy, mentorship, and guidance backed by our experience building a multi-7-figure business.

IT's TIME TO LEVEL UP.

more ease. more purpose. more profits.

"I grew my revenue by 144% from the previous year!"

"In just weeks of enrolling, I already had so much clarity, confidence and growth. This program is one of the best investments I have made in my business to date. Having 24/7 accountability and hand-held strategy tactics for growth has been such a game changer and leveling up experience!"

OWNER OF S co. CREATIVE

- Alisha

"This program helped me double my revenue and finally own my role as a confident CEO in my niche."


"I've been in this program almost an entire year. With the help of Cassie and Shay, I've been able to completely restructure my product ladder to where it better fits my goals as a service provider for authors. I've also doubled my revenue (and my income!).

The greatest value this program has given me is the confidence boost and the realization that I am truly a CEO and powerhouse within my niche. If you are ready to put in the work to up-level your business, I highly recommend working with Cassie and Shay inside Scale with Purpose!"

OWNER OF story flow solutions

- Olivia

Your Scale with Purpose Roadmap Kick-Off Call

FIRST THINGS FIRST...

You know your business has SO much more potential, but right now you're maxed out trying to literally do all the things. We're going to change that on Day 1.

Together, we'll dig into your numbers, uncover your biggest opportunities for growth, and build your personalized Scale with Purpose Roadmap.

You'll walk away with your own CEO Dashboard and a clear 6-month action plan so you know EXACTLY where to focus your time and energy to grow with more ease, purpose, and profits (that's not just a cute slogan around here!!).

then,

every 2 weeks you'll get...

90-Minute Private Group Strategy Sessions

Every 2 weeks, our brains will be inside YOUR business during our private group strategy sessions. We'll dive deep through individual hot seats giving you tailored advice to strategize, tackle blockers and successfully implement your personal scaling action plan!

DOWN TO BUSINESS WITH –

plus,

we're dedicated to your success...

Private 1:1 Strategy Sessions with Cassie & Shay

YOU'll ALSO GET –

You'll sit down with us for private, 1:1 deep dive sessions for high-level support and strategy. We typically deep dive into your quarterly goals that we help you set which could include a Product Offer Suite deep dive and forecasting your annual & monthly revenue goals (and our game plan to hit those ofc!).

5-Day Scale with Purpose 
Retreat!

plus, you're invited to our

There's something seriously MAGIC about getting in a room with women who truly get you.

Every year, we bring our Scale with Purpose women together for our annual retreat hosted in a gorgeous villa in Mallorca, Spain! Think high-level business conversations, meaningful business bestie connections, and the kind of transformational uplevel that truly only happen when you step away into an experience like this.

Let's raise a toast to youR success iRL.

...retreat will be a transformative personal & business experience that you do NOT want to miss!

SOME SNAPS FROM OUR PAST RETREATS!

plus,

you'll get private access to...

Weekly Slack Support
from Cassie & Shay

We know your business and role as CEO is 'round the clock – so is our support! You'll get access to our private direct Slack group to get support directly from Cassie & Shay in your business each week.

'ROUND the clock CEO Strategy -

It's sooo easy to tell yourself you'll focus on scaling once you have more time, more capacity, or a little more room in your calendar. But that's exactly what we're here to help you change. Less overwhelm and overthinking...more clarity, capacity, and a clear plan to hit your next big revenue goals with more ease.

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There’s never going to be a perfect time to scale.

btw, can i be real with ya??

"This has been such a game-changer for my business that I've rejoined 3 times!"

Since joining the program, we've helped Alisha:

Develop a new membership program adding $4000/month of recurring revenue to her business!

Raise her rates, restructured her packages and grew her revenue by 144% from the previous year!

Turn her one woman shop business into an agency with 3 rockstar team members, allowing her to take on more clients, grow her revenue & profits and have better work/life balance

Gain clarity on niching down in her business which landed her the largest brand + website project to date!

Develop her signature workshop lead generation funnel to attract an influx of her dream clients

OWNER OF S.Co Creative

Scaling your products & services

We'll focus on these key

areas...

THROUGHOUT THE PROGRAM –

Streamlining your operations

Developing your CEO mindset

Landing PR & guest features

Maximizing your profits & revenue

Freeing up your time for true work/life balance & fulfillment

"I would make this choice to join over and over and over again."

Since joining the program, we've helped Prassede:

Now work a 4-day work week that has transformed her work/life balance - and took a month to travel Europe while running her business!

Create, launch and sell out her first high-ticket group program!!! (A completely new product model for her business!)

Learn how to effectively use financials to analyze & forecast revenue which resulted in increasing her profit margins by ~10%

Redefine her version of 'scaling' to allow for more purpose, fulfillment and ease!

OWNER OF NUMINOUS CREATIVE

"A level of personal attention that made the entire experience genuinely worth the investment."

“Cassie and Shay helped me take a deeper look at my business, challenge ideas, and map out priorities for the year ahead. I left with greater confidence and tangible changes I could put into action immediately, including a pricing increase that was spot on! Their level of personal attention, remembering even the smallest details about my business, made the experience genuinely worth the investment.”

OWNER OF luminary studio

- Shannon

"My revenue increased by 212% in just ONE year!"

Since joining the program, we've helped Olivia to:

Increase her revenue by an incredible 212% in just ONE year while maintaining high profit margins!

Define her niche, messaging, and execute a full strategic rebrand to position herself as a go-to expert for authors

Repackage and create value-based packages, creating more financial stability 

Navigate price increases for existing clients with confidence (and success!)

Land her largest client retainers to date

Built her custom CEO Dashboard and created a strategic scaling game plan to hit her big financial goals

Develop a new digital product to expand her offer suite and support more dream clients at scale

Fully stepped into her CEO role building a thriving, sustainable business with a clear long-term vision!

OWNER OF story flow solutions

but,

still not sure if it's right for you?

You’re making between $100k-$300k/year but you’re struggling to get to that next level of growth.

You're perfect for this program if...

You already did the hardest part: not only did you have the courage to ditch the 9-5 and launch your own business, you've been successful at being your own boss and landing clients! But you're so ready to unlock that next level of growth that you know that you're capable of. 

You're ready to scale your business to multi-6 figures with personalized strategy and experienced mentorship.

You know that growing your bottomline also means expanding your impact and purpose! You're ready to scale your business with ease utilizing our expertise and our unique 'Scale With Purpose' framework.

You want to be a part of a tight-knit group of high-achieving women scaling with purpose.

You know that the CEO role can be lonely and unclear at times – which is why you're ready to tap into a hand-selected, tight-knit group of high-achieving women scaling their business' with purpose alongside you!

You haven't started your business yet or you're struggling to get your FIRST CLIENTS.

This isn't a good fit for you if...

This program is for women who have already tapped into success within their business and are ready for next-level support to scale their business.

You're not ready to invest in a HIGH-LEVEL PROGRAM.

If you're not ready to invest in a tailored high-level program that will accelerate your business growth, this program isn't the best fit for you. 

YOU WANT To LEARN HOW TO "GET RICH QUICK".

If you’re expecting to be an overnight millionaire through this program, let us give you some real talk: there isn’t any real, honest program that will make you and your business an overnight success without putting in the work.

"This program has put me light-years ahead in my business."

“Cassie & Shay coach so holistically and really put you as the business owner at the forefront. I don’t think you’ll find that in a lot of other business programs. They coach with a unique mix of empathy & heart and logic and structure. You get so much more from having TWO genius business minds, each so skilled in their areas.”



OWNER OF NUMINOUS CREATIVE

- Prassede

"This program is a game-changing support system for my business."

"I joined Scale with Purpose for accountability, but what I got was a game-changing support system. Shay and Cassie helped me stay focused, take action, and build a business that truly supports my life — because they don’t just teach it, they live it."

OWNER OF sleek'd marketing

- Teresa

"Working with Cassie & Shay has transformed my business forever."

"They've not only helped me clarify the direction of my business but they've also given me the practical tools and confidence I needed to lead well, generate leads, and communicate more effectively with both my clients and my team.

When I set my word for the year as ‘Metamorphosis’ back at our January retreat, I could never have imagined how that would unfold. I know I wouldn't be in this position without taking that big, scary step of investing in this program."

OWNER OF wild grace associates

- Sophie

maybe,

you might be wondering...

What is the cost of the Scale with Purpose Mastermind program?

Since this is a high-level program with weekly access to Cassie & Shay and our multi 7-figure business expertise – this program is a multi 4-figure investment with payment options starting at $1,400/month.

If you're interested in joining, we highly recommend that you complete the application and we'll be in touch shortly with pricing details if we believe you're the right fit for this program!

Join our waitlist to be considered for an upcoming opening. When a spot becomes available, we'll personally reach out with next steps to explore whether the mastermind is the right fit for you and your business!

MORE QUESTIONS?

How many women are selected to be in the program?

We only accept 10 women at a time inside the program. We work with a very small group of women so we can ensure that you receive plenty of 1:1 coaching and direct access to Cassie & Shay in your business throughout our time together.

This is particularly unique to this type of program – so you can be confident you'll receive lots of direct access and high-level strategy from us in your business!

How long do I have to commit to being in the program?

Our Scale with Purpose Mastermind is a monthly, high-level business mentorship experience for a small group of 10 women. There's no long-term contract, just a monthly commitment with a 60-day cancellation notice if you decide to leave.

We're incredibly proud to share that most women who join the program stay in the program for a minimum of 1.5 years because of the incredible value and growth they receive and achieve with us!

When and where will the retreat take place?

Once you join the program, we'll provide you with exact dates & location of our retreat along with ALL the details (where we're staying, what to pack & more) – giving you plenty of time to plan for our getaway. You can be sure it will be in an inspiring, fun and relaxing experience with true business retreat vibes.

*Our annual retreat is an optional, exclusive invite for Scale with Purpose clients only. Cost to attend retreat is an additional one-time fee and is not included in your program investment.

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plus,

you get direct access to BOTH of us!

OVER THE PAST DECADE...

We’re Shay Brown & Cassie Torrecillas: co-founders of Part-Time CEO Diaries™ (formerly Bucketlist Bombshells®), a multi 7-figure business educating female business owners. 

Over the past decade, we've helped more than 10,000 women build and grow their service-based online businesses!

We know what it really takes to build a thriving multi 7-figure business that gives you personal freedom and makes a big impact –

Inside the Mastermind, you'll work directly with BOTH of us, bringing our combined expertise in business strategy, marketing, and operations to help you make smarter decisions, grow your profits, and scale with more ease.

hey girl!

$6+ million in revenue

Served 10k+ clients

12 years in business

WE've accomplished some pretty cool STUFF:

"The investment has been 100% worth it."

"One of the things I love most about this program is that it's been so beneficial specifically because it's been so tailored to my needs! I know I'm going to be reaping the benefits for years to come."

OWNER OF BRANCH OUT SOCIAL

- Josi

"The 1:1 guidance is unmatched."

"Cassie & Shay are my leadership team and provided the advice & guidance I needed to scale my business. I wish everyone could work with them!

OWNER OF mADM.CO

- Janice

"Incredible in guiding me forward."

"Their support is warm, thoughtful, and genuinely encouraging. I always felt understood and backed, and their clarity helped me move forward with confidence."

OWNER OF INHOUSEW

- Maddie

Six months of focus, consistency and alignment can put you years ahead in your life and business...

HERE's THE TRUTH:

Maybe you see yourself toasting with a glass of champagne for hitting your BIG finance goals like scaling your revenue and increasing your profits!

Or maybe you’re finally growing your dream team to give you that much-needed support…

Maybe you’re gracing the headlines of Forbes, speaking at conferences that fuel your fire, launching a top-charting podcast, and working with your dream clients…

You’re ready to level-up –

You're ready for strategic, personalized advice, tailored business coaching, expert eyes on (and in!) your business with you…and not to mention, you’re seriously ready for a tight-knit group of ambitious women to empower you to hit that next level.

We can't wait to work with the next group of incredible women and see what they accomplish in their businesses and lives.

Will YOU be one of them?

Where will you be in your business 6 months from now?

SO LET ME ASK YOU – 

We keep our Mastermind intentionally small so every woman receives personalized, high-level business strategy and direct access to us. Join our private waitlist to be the first to hear when a spot becomes available!

We can't wait to be a part of your next level.